Booth Babe or not to Booth Babe

There's an ongoing LinkedIn discussion on whether to use or not to use "Booth Babes."  Needless to say, the answers have been all over the board, including women defending the practice and men decrying it.

I choose to go to the next level and ask "If not them, then what?"  The obvious answer is "Open Ended Questions" being asked of EVERY delegate passing your booth.  The right question asked of the right delegate (regardless of whether he/she planned to "interact" with you) requires them to SELF IDENTIFY themselves (or their operation) as a prospect.  While this puts the burden on the sales force relative to follow up, which would YOU want to "work" - a "fish bowl" business card or a self identified potential client?

This is how you GUARANTEE yourself qualified leads and measurable results from your trade show participation and you can learn more by contacting -HiettIves@ShowDynamics.com or by calling - 832-372-6900.